Without knowing where their digital offerings stand, companies cannot effectively improve them holistically. Through an audit, gaps emerge and a prioritization blueprint can be mapped out.
Retargeting is about more than simply marketing to all previous site visitors. Retargeting needs to segment users based on past actions, their intent, and location in the marketing funnel.
With over 2.2 billion monthly active users, your target audience is definitely on Facebook. The challenge lies in finding, segmenting, and appropriately reaching them in the right way.