About Me
Here are some things that you should know about me.
Sebastian Wismayer
Lead Growth Architect at BCG Digital VenturesI'm passionate about digital marketing and leveraging analytics to gain market insights. This includes growth strategy, hands-on execution, and ongoing optimization of digital businesses.
Frequently, companies have a disconnected digital strategy, where channels and products operate in isolation, thereby leading to a fragmented digital offering.
By driving a multi-channel growth strategy that includes product and audience insights, businesses are much more likely to succeed.
Frequently, companies have a disconnected digital strategy, where channels and products operate in isolation, thereby leading to a fragmented digital offering.
By driving a multi-channel growth strategy that includes product and audience insights, businesses are much more likely to succeed.
Services
Things that I love doing.
Without knowing where their digital offerings stand, companies cannot effectively improve them holistically. Through an audit, gaps emerge and a prioritization blueprint can be mapped out.
Retargeting is about more than simply marketing to all previous site visitors. Retargeting needs to segment users based on past actions, their intent, and location in the marketing funnel.
With over 2.2 billion monthly active users, your target audience is definitely on Facebook. The challenge lies in finding, segmenting, and appropriately reaching them in the right way.
Proficiencies and Channel Expertise
Things that I'm good at.
Blog
My thoughts in no particular order.
Social